Officers & Directors

Officers & Directors

Executive Management

James G. Petcoff
Chairman and Chief Executive Officer
James G. Petcoff is the Chairman and Chief Executive Officer of Conifer Holdings, Inc. Mr. Petcoff is responsible for establishing the overall direction and materializing the strategy of the Company. Mr. Petcoff founded the Company in 2009. He has over 35 years of insurance industry experience including founding North Pointe Insurance Company in 1986, taking it public in 2005 and facilitating the sale to QBE Holdings Inc. in 2008. Mr. Petcoff has a B.A. from Michigan State University, a M.B.A. from University of Detroit and a J.D. from University of Detroit School of Law. Mr. Petcoff’s extensive executive leadership and public company expertise provides irreplaceable direction for the continued growth of the Company.
Brian J. Roney
President
Brian J. Roney is the President of Conifer Holdings, Inc. Mr. Roney oversees the Company’s finance, corporate legal, risk management and human resource functions, as well as general operations. He has been with the Company since 2010 and has over 17 years of experience in the insurance industry. Mr. Roney has a B.A. from the University of Notre Dame and a M.B.A. from the University of Detroit. Mr. Roney has over 27 years of financial services experience and spent 10 years in the securities industry as a principal with a broker-dealer where he specialized in public and private offerings and held FINRA (NASD) Series 7, 24 and 63 licenses. Mr. Roney’s prior experience as the CFO, EVP and Treasurer of multiple publicly traded insurance companies brings vital public company expertise to the executive leadership team.
Nicholas J. Petcoff
Director and Executive Vice President
Nicholas J. Petcoff is a Director and Executive Vice President of Conifer Holdings, Inc. Mr. Petcoff oversees the Company’s commercial lines underwriting and marketing, reinsurance, claims and information technology functions. He has been with the Company since 2009 and has over 10 years of experience in the insurance industry. Mr. Petcoff has a B.B.A. from the University of Notre Dame and a M.B.A. from Loyola University Chicago. Mr. Petcoff’s unique expertise in the areas of underwriting and treaty reinsurance allows the company to readily understand and conceptualize market needs.
Andrew D. Petcoff
Senior Vice President of Personal Lines
Andrew D. Petcoff is the Senior Vice President of Personal Lines for Conifer Holdings, Inc. Mr. Petcoff has primary responsibility over personal lines underwriting and marketing. He has been with the Company since 2009 and has over 10 years of experience in the insurance industry. Mr. Petcoff has a B.A. from Mount St. Mary’s University and M.B.A. from Loyola University Maryland. A broad range of functional level expertise in underwriting, marketing, reinsurance, accounting and claims provides Mr. Petcoff with a vision and understanding of how to sustainably grow business with the greatest net effect.
Harold Meloche
Chief Financial Officer and Treasurer
Harold Meloche is the Chief Financial Officer and Treasurer of Conifer Holdings, Inc. Mr. Meloche has primary responsibility over accounting, finance and reserving. He has been with the Company since 2013 and has over 22 years of experience in the insurance industry. Mr. Meloche has a B.S. degree from State University of New York New Paltz and a M.S. in Professional Accountancy from Walsh College. Mr. Meloche is a registered Certified Public Accountant and his analytical expertise bears considerable value to the company’s financial leadership team.

Board of Directors

James G. Petcoff
Chairman and Chief Executive Officer
James G. Petcoff is the Chairman and Chief Executive Officer of Conifer Holdings, Inc. Mr. Petcoff is responsible for establishing the overall direction and materializing the strategy of the Company. Mr. Petcoff founded the Company in 2009. He has over 35 years of insurance industry experience including founding North Pointe Insurance Company in 1986, taking it public in 2005 and facilitating the sale to QBE Holdings Inc. in 2008. Mr. Petcoff has a B.A. from Michigan State University, a M.B.A. from University of Detroit and a J.D. from University of Detroit School of Law. Mr. Petcoff’s extensive executive leadership and public company expertise provides irreplaceable direction for the continued growth of the Company.
Nicholas J. Petcoff
Director and Executive Vice President
Nicholas J. Petcoff is a Director and Executive Vice President of Conifer Holdings, Inc. Mr. Petcoff oversees the Company’s commercial lines underwriting and marketing, reinsurance, claims and information technology functions. He has been with the Company since 2009 and has over 10 years of experience in the insurance industry. Mr. Petcoff has a B.B.A. from the University of Notre Dame and a M.B.A. from Loyola University Chicago. Mr. Petcoff’s unique expertise in the areas of underwriting and treaty reinsurance allows the company to readily understand and conceptualize market needs.
Mark McCammon
Director
Mark McCammon is the Managing Partner of Strength Capital, the firm he founded in 2000. Strength Capital is a middle-market private equity firm focused on holdings in the Central United States. Mr. McCammon was elected to the Conifer Holdings, Inc. Board of Directors in 2013 and named the Chair of the Audit Committee in 2015. Mr. McCammon is a member of the Board of Trustees at Walsh College. He has a B.S. from Miami University and a M.B.A. degree from Harvard Business School. As a part of his management of Strength Capital, Mr. McCammon has been Chairman of the Board / Director for numerous companies and currently sits on 4 other boards. Mr. McCammon's extensive experience in the merger and acquisition area and strong financial background bring valuable strategic and financial insights to the Board.
Jorge J. Morales
Director
Jorge J. Morales is the Chief Executive Officer of CNI, Inc., an automotive supplier specializing in quality interior trim products. Mr. Morales was elected to the Conifer Holdings, Inc. Board of Directors in 2010 and named the Chair of the Compensation Committee in 2015. He previously served as a Director of North Pointe from 1988 until 2008. Mr. Morales has a B.A. from Oakland University. Mr. Morales' executive management experience across a broad range of industries, including previously serving as the President of two employee staffing organizations, brings important expertise to the Board regarding operational and management matters.
Joseph David Sarafa
Director
Joseph D. Sarafa is a Partner with the firm Moothart & Sarafa, PLC. and has over 30 years of experience as a practicing attorney. Mr. Sarafa was elected to the Conifer Holdings, Inc. Board of Directors in 2012 and named the Chair of the Nominating and Corporate Governance Committee in 2015. Mr. Sarafa has a B.S. from the University of Michigan and a J.D. degree from the University of Detroit-School of Law. Mr. Sarafa's legal experience and years of providing counsel to a broad range of industries brings important expertise in the areas of governance, compliance, and regulatory issues to the Board.
R. Jamison Williams Jr.
Director
R. Jamison Williams Jr. is a founder and Managing Partner of Williams, Williams, Rattner & Plunkett and has over 40 years of experience as a practicing attorney specializing in business law. Mr. Williams was elected to the Conifer Holdings, Inc. Board of Directors in 2009. He is a board director of a number of companies, including Penske Corporation, Clarke Power Services, Nexlink Communications, and others. Mr. Williams brings extensive experience in a wide variety of transactions and his legal judgment and experience assists our Board in its consideration of various governance and strategic issues. His civic responsibilities include acting as Chairman of the Board of Trustees of the Michigan Opera Theater, and serving on the Boards of Trustees of the Cranbrook Educational Community, the Detroit Symphony Orchestra and Beaumont Hospital.